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Hey, I'm Chloe. 

Toronto, ON

UX/UI Designer

I like designing thoughtful user experiences that feel human, simple, and fun.

Welcome to 

Projects

Direct link to case studies

Interactive Impact Map

Collaboration with Partners in Health Canada

Collaborated with a team to design an interactive web experience for Partners in Health Canada, aimed at increasing donor engagement and trust. I played a pivotal role in building the high-fidelity Figma prototype, which allows users to explore patient success stories across 11 global locations. This solution visualizes the organization's reach, transforming abstract data into a compelling narrative that connects donors directly to on-the-ground impact.

  • UX/UI Design

  • Interaction Design

  • Storytelling

  • Social Impact

CNE Wayfinding System

Conceptual Design for CNE

Co-developed a cohesive wayfinding system for the CNE to tackle the challenge of confusing urban navigation. Our team reimagined the standard parking experience, transforming it into a welcoming environment. I utilized SketchUp and Adobe Illustrator to model the 3D space and design signage, ensuring the visual language guided traffic flow while amplifying the brand's energy.

  • Environmental Design

  • Wayfinding

  • Graphic System

  • 3D modelling

Sonic Boom Pop-up Experience

Retail Design Concept

Developed a comprehensive 3D pop-up shop concept for Sonic Boom, Toronto’s iconic record store. I selected the historic Distillery District as the site to align with the brand's cultural footprint. My process involved detailed floor planning and sustainable material selection in SketchUp to create an immersive retail environment. The final design features exterior event spaces—including a live-music stage—that successfully blend commerce with community engagement.

  • Spatial Design

  • Retail Strategy

  • Experience Design

  • 3D Modelling

FujiFilm Advertisement

Short Motion Design Concept

FitFlex Dashboard

Activity Tracker Design Concept

About

Tools

Skills

Knowledge

  • Figma

  • Wireframing

  • User-centric Design

  • Photoshop

  • Prototyping

  • Design Thinking

  • Illustrator

  • UX Research

  • Digital Experience Design

  • Sketchup

  • UI Design

Developing Skills

  • Motion Design / Adobe AE

  • JavaScript

  • HTML/CSS

  • Unity

About Me

Hi, my name is Chloe Chu and this is Chuix! My personal brand and a space for my ideas, projects, and growth as a designer. I’m a UX/UI designer who loves creating digital experiences shaped by intention, empathy, and a sense of fun.

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Chuix reflects the way I approach design: steady, curious, and centered on real human connections. I care about how things feel as much as how they function, and I'm always exploring ways to make digital moments warmer, clearer, and more meaningful.

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Outside of design, I’m studying Digital Experience Design at George Brown College and love hands-on creative work like drawing and painting as it keeps me grounded, inspired, and connected to the playful side of making. I also love taking cloud pictures :)

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